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Advertising principles and practice/ Wells Burnett Moriarty

Wells, Willian.-

Advertising principles and practice/ Wells Burnett Moriarty - 5th ed - New Delhi; Prentice-Hall India, c2000. - xvii,562p.; ill. 28cm

Includes index

ISBN: 8120321278

Subjects--Topical Terms: --Advertising

Dewey Class. No.: 659.1 WEL

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