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Consumer Behavior/ Leon G. Schiffman and Leslie Lazar Kanuk

Schiffman, Leon G.-

Consumer Behavior/ Leon G. Schiffman and Leslie Lazar Kanuk - 7th ed - New Delhi; Pearson Education, c2000. - xiii,469p.; ill. 25cm

Includes index

ISBN: 8178086395

Subjects--Topical Terms: --Consumer behavior

Dewey Class. No.: 658.8343 SCH

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