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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora. - 9th ed. - Chicago : Irwin, c1996. - xxiii, 770 p. : ill. ; 26 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256139504

Subjects--Topical Terms:
Export marketing.
International business enterprises.

Dewey Class. No.: 658.848 CAT

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