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Global marketing management/ Warren J.Keegan

Keegan, Warren J.-

Global marketing management/ Warren J.Keegan - 5th ed. - New Delhi; Prentice-hall of India, c1995. - xix,828p.; ill. 23cm

Includes bibliographical references and index

ISBN: 8120309596

Subjects--Topical Terms:
Europe--International business enterprises--Management --Export marketing--Management

Dewey Class. No.: 658.8 KEE

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