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Marketing Planning/ Karen Beamish and Ruth Ashford

Beamish, Karen.-

Marketing Planning/ Karen Beamish and Ruth Ashford - London; Elsevier ltd, c2003. - xi,360p.; ill. 29cm.

Includes bibliographical reference and index

ISBN: 0750659629

Subjects--Topical Terms: --Marketing--Planning

Dewey Class. No.: 380.1 BEA

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