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Principles of marketing/ Philip Kotler, Veronica Wong, John Saunders and Gary Armstrong

Philip Kotler.-

Principles of marketing/ Philip Kotler, Veronica Wong, John Saunders and Gary Armstrong - 4th ed. - England; Prentice-Hall, c2005. - xxxiv,954p.; col.ill. 27cm

Includes index

ISBN: 0273684566

Subjects--Topical Terms: --Marketing

Dewey Class. No.: 658.8 PRI

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