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Business-to-business marketing /

Brennan, Ross, 1957-

Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. - Los Angeles ; London : SAGE, c2007. - xix, 359 p. : ill. ; 25 cm. - Advanced marketing series .

Includes bibliographical references and index.

ISBN: 9781412919708

Subjects--Topical Terms:
Industrial marketing.
Industrial marketing--Case studies.

Dewey Class. No.: 658.804 BRE

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