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Global marketing management/

Keegan J. Warren.

Global marketing management/ - 7th ed. - Singapore: Pearson Education Asia, c2002. - xxv,617p.; ill.: 25cm.

Includes bibliographical references and index.

ISBN: 8178085860

Subjects--Topical Terms: --International business enterprises--Management--Europe--Export marketing--Management

Dewey Class. No.: 658.312 KEE

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