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Essentials of marketing/

Charles W.Lamb,Jr.

Essentials of marketing/ Written by Charles W.Lamb,Jr., Joseph F Hair,Jr. amd Carl McDaniel - 3rd ed - Canada: Thomson Learning, c20003. - xiii,601p.; includes col.ill 28cm.

Includes bibliographical references and index

ISBN: 0324113900

Dewey Class. No.: 658.8 LAM

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