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Principles of marketing :

Kotler, Philip.

Principles of marketing : activebook version 2.0 / Philip Kotler, Gary Armstrong. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. - xxii, 648 p. : col. ill. ; 28 cm.

Includes bibliographical references (p. 599-622) and indexes.

ISBN: 0130418145 (pbk.)

LCCN: 2003045613

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K636 2004

Dewey Class. No.: 658.8

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