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Beyond Greed and Fear :

Beyond Greed and Fear : Understanding behavioral finance and the psychology of investing / Shefrin, Hersh - New York : Oxford University Press, c2002 - xxxiv,368 pages : ills.; 25cm. Includes indexes.

ISBN: 0 07 285507 X

Subjects--Personal Names: --Investments-Psychological aspects.

Dewey Class. No.: 332.6 SHE

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