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Beyond greed and fear :

Beyond greed and fear : Understanding behavioral finance and the psychology of investing / Shefrin, Hersh - New York : Oxford University Press, Inc., c2002 - xxxiv,368 pages : ills.; 25cm. Includes bibliographical references and indexes.

ISBN: 0 19 516121 1

Subjects--Personal Names: --Investment-psychological aspects.

Dewey Class. No.: 332.6 SHE

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