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Cases in Marketing Management

Cases in Marketing Management by Bernhardt, Kenneth. L (.....et al) - Boston Irwin 1991 - xvi, 815 pages ills. 24cm, bibliographical references and indexes

ISBN: 0-256 08832 2

Subjects--Personal Names: --Bussiness management

Subjects--Topical Terms: --Marketing

Dewey Class. No.: 658.8 BER / 0001767

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