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Strategic marketing for nonprofit organisations

Strategic marketing for nonprofit organisations Andreasen, Alan R , Kotler ,Phillip - New Delhi Prentice Hall 2003 - vii, 536 pages ills. 23cm. bibliographical references and indexes

ISBN: 81 203 2259 2

Subjects--Personal Names: --Marketing

Subjects--Uniform Titles: --Nonprofit sector

Dewey Class. No.: 658.8 AND / 0004336

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