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Social Marketing :Influencing behaviors for good/

Kotler Philip.-

Social Marketing :Influencing behaviors for good/ Kotler, Philip and Lee, Nancy .R - 3rd ed. - London; Sage Publications, c2008. - xii, 444p.; ills. 23cm:

includes bibliographical references and indexes

ISBN: 978 1 4129 5647 5

Subjects--Topical Terms: --Behavior modificatio

Dewey Class. No.: 658.8 KOT

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