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Contemporary Marketing /

Louis E,Boone

Contemporary Marketing / Boone, Louise.E ( ......et al) - Austrialia: Thomson Learning, c2002 - xxxiii, 619p.; some col ills: 25cm

includes bibliographical references and indexes

ISBN: 0-03-035172-3

Subjects--Topical Terms: --Marketing -management

Dewey Class. No.: 658.8 BOO

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