Marketing Research : texts and cases /
by Boyd, Harper and Westfall, Ralph.
- 7th ed.
- Illinois Richard D.Irwin 2004
- xv , 816 pages ills.; 24cm
81 85386 16 1
--Marketing Research
658.84 BOY / 0004690
81 85386 16 1
--Marketing Research
658.84 BOY / 0004690