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Marketing leadership in hospitality and tourism :

Shoemaker, Stowe

Marketing leadership in hospitality and tourism : Strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich - 4th ed. - xxv, 661 p.: co. ills., maps ; 28 cm

Includes bibliographical references and indexes

ISBN: 0-13-118240-4

Subjects--Topical Terms:
Hospitality industry--Marketing

Dewey Class. No.: 910.460688 SHO

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