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Global marketing :an interactive approach /

Gillespie, Kate.-

Global marketing :an interactive approach / Gillespie, Jeannet and Hennessey - Boston; Houghton Mifflin Company, c2004. - xxii , 553p.; ills. 26cm

includes bibliographical references and indexes

ISBN: 0 618 00508 0

Subjects--Topical Terms: --Marketing

Dewey Class. No.: 658.8 GIL

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