The silver market phenomenon :
The silver market phenomenon : Marketing and innovation in the aging society /
Florian Kohlbacher, Cornelius Herstatt, editors.
- 2nd ed.
- xxxiv, 460 p. : ills. Col.;
Includes bibliographical references
978-3-642-14337-3
Marketing--Social aspects.
Population aging--Economic aspects.
Older consumers--Attitudes.
Electronic books.
658.800846 SIL
Includes bibliographical references
978-3-642-14337-3
Marketing--Social aspects.
Population aging--Economic aspects.
Older consumers--Attitudes.
Electronic books.
658.800846 SIL