Services Marketing :people, technology, strategy /
Love, Christopher.-
Services Marketing :people, technology, strategy / Christopher Lovelock - 4th ed. - India; Pearson Education, c2001. - xviii , 717 pages ills.; 25cm:
includes bibliographical references
81 7808 352 3
--Marketing
Services Marketing :people, technology, strategy / Christopher Lovelock - 4th ed. - India; Pearson Education, c2001. - xviii , 717 pages ills.; 25cm:
includes bibliographical references
81 7808 352 3
--Marketing