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Marketing plans :

Marketing plans : How to prepare them , how to use them / McDonald , Malcolm - 5th ed . - Boston: Elsevier , 2005 - xvii , 625 pages ills.; 24cm.: includes bibliographical references and indexes

ISBN: 0 7506 5625 5

Subjects--Personal Names: Marketing --Marketing - Planning

Dewey Class. No.: 658.8 McD

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