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Marketing Channels /

Marketing Channels / Stern , Louis .W and El-Ansary, Adel .I (....et al) - 5th ed. - New Delhi Prentice- Hall 2001 - xiv ,576 pages : ill.; 25cm.: includes bibliographical references and indexes

ISBN: 81 203 1149 3

Subjects--Personal Names: --Marketing strategies

Subjects--Corporate Names: --Management strategies

Dewey Class. No.: 658.84 STE

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