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Total Relationship Marketing/

Evert Gummesson

Total Relationship Marketing/ Gummesson Evert; - 3 ed - Oxford; Elsevier Ltd: 2008. - xiv,376p,ill; 25 cm.

ISBN: 9780750686334

Subjects--Topical Terms: --Marketing--Management--Relationship marketing

Dewey Class. No.: 380.1 GUM

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