Marketing across cultures / (Record no. 12081)

MARC details
000 -LEADER
fixed length control field 01083nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231201093931.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231201b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-273-68529-5
040 ## - CATALOGING SOURCE
Original cataloging agency DDC
Transcribing agency GUL
Modifying agency TOSD
Language of cataloging Eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
049 ## - LOCAL HOLDINGS (OCLC)
Holding library OSUU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.84 USU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Usunier, Jean-Claude.
Authority record control number http://id.loc.gov/authorities/names/n83010558
245 10 - TITLE STATEMENT
Title Marketing across cultures /
Statement of responsibility, etc. Jean-Claude Usunier, Julie Anne Lee
250 ## - EDITION STATEMENT
Edition statement Fourth edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, England ;
-- New York :
Name of producer, publisher, distributor, manufacturer Financial Times/Prentice Hall,
Date of production, publication, distribution, manufacture, or copyright notice 2005
300 ## - PHYSICAL DESCRIPTION
Extent xx, 573 pages :
Other physical details illustrations ;
Dimensions 25 cm
337 ## - MEDIA TYPE
Media type code n
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Social aspects
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises
General subdivision Social aspects.
Authority record control number http://id.loc.gov/authorities/subjects/sh85067379
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Intercultural communication.
Authority record control number http://id.loc.gov/authorities/subjects/sh85067222
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Julie,
Dates associated with a name 1948-
Authority record control number http://id.loc.gov/authorities/names/n98092159
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library West Wing Main Library West Wing 01/12/2023 Donation 00421866   658.84 USU GU-MLW23120001 01/12/2023 01/12/2023 Book

Gulu University Library | Gulu University P.O. Box : 166 Gulu, Uganda
Tel : +256-(0) 4714-32924 or +256-(0) 4714-33988 or +256-(0) 4714-32094 / E-mail : library@gu.ac.ug