MARC details
| 000 -LEADER |
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| fixed length control field |
02913nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240123103106.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240123b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0030238161 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780030238161 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DDC |
| Language of cataloging |
eng |
| Transcribing agency |
GUL |
| Modifying agency |
TSOD |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 CHU |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Churchill, Gilbert A. |
| Authority record control number |
http://id.loc.gov/authorities/names/n79041957 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
methodological foundations / |
| Statement of responsibility, etc. |
Gilbert A. Churchill, Jr |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Fort Worth : |
| Name of producer, publisher, distributor, manufacturer |
Dryden Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1999] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxviii, 1,017 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The Dryden Press series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
pt. 1. |
| Title |
Marketing Research, the Research Process, and Problem Definition -- |
| Miscellaneous information |
1. |
| Title |
Marketing Research: A Pervasive Activity -- |
| Miscellaneous information |
2. |
| Title |
Alternative Approaches to Marketing Intelligence -- |
| -- |
Appendix 2A: Marketing Research Ethics -- |
| Miscellaneous information |
3. |
| Title |
The Research Process and Problem Foundation -- |
| Miscellaneous information |
pt. 2. |
| Title |
Determine Research Design -- |
| Miscellaneous information |
4. |
| Title |
Research Design -- |
| Miscellaneous information |
5. |
| Title |
Causal Designs -- |
| Miscellaneous information |
pt. 3. |
| Title |
Design Data-Collection Method and Forms -- |
| Miscellaneous information |
6. |
| Title |
Data Collection: Secondary Data -- |
| -- |
Appendix 6A: Secondary Data -- |
| Miscellaneous information |
7. |
| Title |
Data Collection: Primary Data -- |
| Miscellaneous information |
8. |
| Title |
Data-Collection Forms -- |
| Miscellaneous information |
9. |
| Title |
Attitude Measurement -- |
| -- |
Appendix 9A: Perceptual Mapping -- |
| -- |
Appendix 9B: Conjoint Measurement -- |
| -- |
Appendix 9C: Psychological Measurement -- |
| Miscellaneous information |
pt. 4. |
| Title |
Sample Design and Data Collection -- |
| Miscellaneous information |
10. |
| Title |
Sampling Procedures -- |
| Miscellaneous information |
11. |
| Title |
Sample Size -- |
| Miscellaneous information |
12. |
| Title |
Collecting the Data: Field Procedures and Nonsampling Errors -- |
| Miscellaneous information |
pt. 5. |
| Title |
Analysis and Interpretation of Data -- |
| Miscellaneous information |
13. |
| Title |
Data Analysis: Preliminary Steps -- |
| -- |
Appendix 13A: Avery Sporting Goods -- |
| Miscellaneous information |
14. |
| Title |
Data Analysis: Basic Questions -- |
| -- |
Appendix 14A: Hypothesis Testing -- |
| Miscellaneous information |
15. |
| Title |
Data Analysis: Examination of Differences -- |
| -- |
Appendix 15A: Analysis of Variance -- |
| -- |
Appendix 15B: Analysis of Catalog-Buying Data -- |
| Miscellaneous information |
16. |
| Title |
Data Analysis: Investigation of Association -- |
| -- |
Appendix 16A: Nonparametric Measures of Association -- |
| -- |
Appendix 16B: Analysis of Catalog-Buying Data -- |
| Miscellaneous information |
17. |
| Title |
Data Analysis: Discriminant, Factor, and Cluster Analysis -- |
| -- |
Appendix 17A: Analysis of Catalog-Buying Data -- |
| Miscellaneous information |
pt. 6. |
| Title |
The Research Report -- |
| Miscellaneous information |
18. |
| Title |
The Research Report -- |
| -- |
Epilogue -- |
| -- |
Appendix A Cumulative Standard Unit Normal Distribution -- |
| -- |
Appendix B Selected Percentiles of the X[superscript 2] Distribution -- |
| -- |
Appendix C Upper Percentiles of the t Distribution -- |
| -- |
Appendix D Selected Percentiles of the F Distribution -- |
| -- |
Glossary -- |
| -- |
Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| Authority record control number |
http://id.loc.gov/authorities/subjects/sh85081350 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Dryden Press series in marketing. |
| Authority record control number |
http://id.loc.gov/authorities/names/n42009975 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
