Consumer behavior and marketing action / (Record no. 696)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00631nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230613134712.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020316b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 538 86770 1 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DDC |
| Original cataloging agency | GU |
| Language of cataloging | ENG |
| Modifying agency | TOD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 ASS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator code | Assael, Henry.- |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior and marketing action / |
| Statement of responsibility, etc. | by Assael , Henry |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Ohio; |
| Name of publisher, distributor, etc. | South Western College, |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii , 718 pages. ; |
| Other physical details | ills.; |
| Dimensions | 23cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes bibliographical references |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Form subdivision | Consumer behaviour |
| 610 ## - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Form subdivision | Motivational research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library West Wing | Main Library West Wing | 16/03/2002 | 0008267 | 658.8342 ASS | GU-MLW23061093 | 16/03/2002 | Book |