Basic Marketing : (Record no. 731)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00623nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230613124850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020329b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 256 03019 7 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DDC |
| Language of cataloging | ENG |
| Transcribing agency | GU |
| Modifying agency | TOD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MCC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator code | McCarthy, E Jerome.- |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing : |
| Remainder of title | A managerial approach / |
| Statement of responsibility, etc. | McCarthy , Jerome.E and Perreault , William .D |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | illinois; |
| Name of publisher, distributor, etc. | Richard D.Irwin, |
| Date of publication, distribution, etc. | c1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 841 pages |
| Other physical details | ills.; |
| Dimensions | 24cm.: |
| 500 ## - GENERAL NOTE | |
| General note | includes bibliographical references and indexes |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Form subdivision | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library West Wing | Main Library West Wing | 29/03/2002 | Donation | 0005220 | 658.8 MCC | GU-MLW23061077 | 29/03/2002 | Book |