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Marketing strategy : the challenge of the external environment / David Mercer.

By: Material type: TextTextPublication details: London ; Thousand Oaks, Calif. : Sage in association with Open University Business School, c1998.Description: viii, 325 p. : ill. ; 25 cmISBN:
  • 0761958762
Subject(s): DDC classification:
  • 658.8 MER
Item type: Book
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Holdings
Current library Call number Status Date due Barcode
Main Library West Wing 658.8 MER (Browse shelf(Opens below)) Available GU-MLW23061069
Main Library West Wing 658.8 MER (Browse shelf(Opens below)) Available GU-MLW23061134

Includes bibliographical references and index.

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