Marketing / Roger A. Kerin ... [et al.].

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Material type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2003.Edition: 7th edDescription: xliii, 741 p. : col. ill. ; 29 cmISBN:

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Book List(s) this item appears in: Social Sciences

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Holdings
Current library	Call number	Status	Barcode
Main Library East Wing	658.8 (Browse shelf(Opens below))	Available	1278
Main Library East Wing	658.8 (Browse shelf(Opens below))	Available	1279
Main Library East Wing	658.8 (Browse shelf(Opens below))	Available	1280
Main Library East Wing	658.8 (Browse shelf(Opens below))	Available	GUL19110095

Includes bibliographical references (p. 682-710) and indexes.

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