Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

McCarthy, E. Jerome (Edmund Jerome)

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN:

0072525231 (alk. paper : hbk.)
9780072947038 (hbk.)

Subject(s):

Marketing -- Management

DDC classification:

658.8 22

LOC classification:

HF5415.13 .M369 2005

Item type:

Book

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Holdings
Current library	Call number	Status	Date due	Barcode
Main Library East Wing	658.8 (Browse shelf(Opens below))	Available		1294

McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

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