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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, ©2003Edition: 9th editionDescription: xxxii ,624 pages : illustrations ; 28 cm Media type:
Carrier type:
ISBN:
  • 0-07-246420-8
Subject(s): DDC classification:
  • 685.8 PER 21
Item type: Book
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Holdings
Current library Call number Status Date due Barcode
Main Library East Wing General Stacks 685.8 PER (Browse shelf(Opens below)) Available GUL19100212
Main Library East Wing General Stacks 685.8 PER (Browse shelf(Opens below)) Available GUL19100213
Main Library East Wing General Stacks 685.8 PER (Browse shelf(Opens below)) Available GUL19100214
Main Library East Wing General Stacks 685.8 PER (Browse shelf(Opens below)) Available GUL19100223

Includes bibliographical references and indexes.

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