The new positioning : the latest on the world's 1 business strategy Jack Trout and Steve Rivkin
Material type: TextPublication details: New York : McGraw-Hill, c1996Description: xi, 173 p. : 24 cmISBN:- 0070653283
- 659.111 TRO
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658.913621 MCG Principles of hospital administration/ | 659.1 SAN Advertising:theory and practice/ | 659.111 STE Truth, lies, and advertising : | 659.111 TRO The new positioning : | 659.132 CAP Tested advertising methods / | 659.132 SUG Cash, customers, and Ads that sell : | 660.015118 BOY Theoretical chemical engineering: |
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