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Consumer behavior : Building marketing strategy / Hawkins , Del.I and Best, Roger.J (....et al)
Material type:
TextPublication details: Boston; McGraw Hill, c2000.Description: xxiv ,775 pages . ills; 25cmISBN: - 0 07 231602 0
- 658.8342 HAW
Book
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Main Library West Wing | 658.8342 HAW (Browse shelf(Opens below)) | Available | GU-MLW23061094 |
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| 658.834 KEL Customer intelligence : | 658.8342 Consumer behavior / | 658.8342 ASS Consumer behavior and marketing action / | 658.8342 HAW Consumer behavior : | 658.8343 SCH Consumer Behavior/ Leon G. Schiffman and Leslie Lazar Kanuk | 658.8343 SCH Consumer Behavior/ Leon G. Schiffman and Leslie Lazar Kanuk | 658.84 CAT International Marketing / |
includes bibliographical references and indexes
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