Jefkins, Frank.- <br/><br/>
Advetising/ Frank Jefkins 

 - 4th ed. 
 - London;  Prentice Hall,  c2000. 
 - xxi,394p.;  ill.  24cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8178080893 
<br/><br/><label>Subjects--Topical Terms: </label>--Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 JEF