Wells, Willian.- <br/><br/>
Advertising principles and practice/ Wells Burnett Moriarty 

 - 5th ed 
 - New Delhi;  Prentice-Hall India,  c2000. 
 - xvii,562p.;  ill.  28cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120321278 
<br/><br/><label>Subjects--Topical Terms: </label>--Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 WEL