TY  - BOOK
AU  - Wells, Willian.-
TI  - Advertising principles and practice/ Wells Burnett Moriarty
SN  - 8120321278
U1  - 659.1 WEL 
PY  - 2000///
CY  - New Delhi
PB  - Prentice-Hall India
KW  - Advertising
N1  - Includes index
ER  -