Schiffman, Leon G.- <br/><br/>
Consumer Behavior/ Leon G. Schiffman and Leslie Lazar Kanuk 

 - 7th ed 
 - New Delhi;  Pearson Education,  c2000. 
 - xiii,469p.;  ill.  25cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8178086395 
<br/><br/><label>Subjects--Topical Terms: </label>--Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8343 SCH