Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora. 
 - 9th ed. 
 - Chicago :  Irwin,  c1996. 
 - xxiii, 770 p. :  ill. ;  26 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256139504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.848 CAT