Keegan, Warren J.- <br/><br/>
Global marketing management/ Warren J.Keegan 

 - 5th ed. 
 - New Delhi;  Prentice-hall of India,  c1995. 
 - xix,828p.;  ill.  23cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8120309596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Europe--International business enterprises--Management	--Export marketing--Management	
<br/><br/><label>Dewey Class. No.: </label>658.8 KEE