TY  - BOOK
AU  - Keegan, Warren J.-
TI  - Global marketing management/ Warren J.Keegan
SN  - 8120309596
U1  - 658.8 KEE 
PY  - 1995///
CY  - New Delhi
PB  - Prentice-hall of India
KW  - Europe
KW  - Export marketing--Management	
KW  - International business enterprises--Management	
N1  - Includes bibliographical references and index
ER  -