Burnett, John J. <br/><br/>
Promotion management / 
John J. Burnett. 
 - Boston :  Houghton Mifflin,  c1993. 
 - xix, 743 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0395565537 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>658.126 BUR