TY  - BOOK
AU  - Burnett,John J.
TI  - Promotion management
SN  - 0395565537
U1  - 658.126 BUR 
PY  - 1993///
CY  - Boston
PB  - Houghton Mifflin
KW  - Sales promotion
N1  - Includes bibliographical references and indexes
ER  -