Beamish, Karen.- <br/><br/>
Marketing Planning/ Karen Beamish and Ruth Ashford 

 - London;  Elsevier ltd,  c2003. 
 - xi,360p.;  ill.  29cm. 
<br/><br/> Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>0750659629 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing--Planning	
<br/><br/><label>Dewey Class. No.: </label>380.1 BEA