TY  - BOOK
AU  - Beamish, Karen.-
TI  - Marketing Planning/ Karen Beamish and Ruth Ashford
SN  - 0750659629
U1  - 380.1 BEA 
PY  - 2003///
CY  - London
PB  - Elsevier ltd
KW  - Marketing--Planning	
N1  - Includes bibliographical reference and index
ER  -