Zikmund, William G. Marketing / William G. Zikmund, Michael d'Amico. - 4th ed. - Minneapolis/St. Paul : West Pub. Co.,. c1993. - 1 v. (various pagings) : col. ill., col. map ; 29 cm. Includes indexes. ISBN: 0314011323 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 ZIK