TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico,Michael
TI  - Marketing
SN  - 0314011323 
U1  - 658.8 ZIK 4th ed.
PY  - 1993///
CY  - Minneapolis/St. Paul
PB  - West Pub. Co.,.
KW  - Marketing
N1  - Includes indexes
ER  -