Philip Kotler.- <br/><br/>
Principles of marketing/ Philip Kotler, Veronica Wong, John Saunders and Gary Armstrong 

 - 4th ed. 
 - England;  Prentice-Hall,  c2005. 
 - xxxiv,954p.;  col.ill.  27cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0273684566 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI