TY  - BOOK
AU  - Mercer,David
TI  - Marketing strategy: the challenge of the external environment 
SN  - 0761958762 
U1  - 658.8 MER 
PY  - 1998///
CY  - London, Thousand Oaks, Calif.
PB  - Sage in association with Open University Business School
KW  - Marketing
KW  - Business planning
N1  - Includes bibliographical references and index
ER  -