Sandage, C H.- Advertising:theory and practice/ Sandage, Fryburger and Rotzoll - 11th ed. - New Delhi; A.I.T.B.S publishers, c2002. - xv, 509p.; ill. 24cm Includes index ISBN: 8185386633 Subjects--Topical Terms: --Advertising Dewey Class. No.: 659.1 SAN